Course curriculum

  • 1

    Welcome To How To Score Major Media Coverage!

  • 2

    First Step: What, Why And Who?

    • What Do You Want To Be Known For?

    • Who Do You Want To Reach?

  • 3

    Proactive Pitching

    • Pitching 101

    • Editorial Calendar Gold

    • NEW: Developing Your Proactive Pitch

  • 4

    Reactive Pitching

    • Help A Reporter Out (Primarily U.S.)

    • Using HARO

    • My Actual Pitch For Fast Company

    • Putting Your Pitch Together

    • NEW: Additional Resources

  • 5

    Media Lists 101

    • Developing Your Media List

    • NEW: Additional (FREE) Resources For Media List Development

    • NEW: Tracking Your Media Contacts

  • 6

    Wrap-Up

    • Thank You!

    • One Last Thing